ShortyClick (Short Links, Tall Analytics!)

Short Links, Tall Analytics!

If you are an end-user and wondering why someone gave you a weird link using ShortyClick.com, do not worry. It is a SAFE link that we screened ahead of time. It will safely jump to a different web address after it goes through our system to ensure it is properly counted.

If you are a business considering using ShortClick.com for some of your end user links, read the following to better understand what is going on…

This website doesn’t show much on its surface but there is some serious work happening in the background. This website provides “short links” that can be used by any outside website, email, QR Code, etc. to take a complex URL (web link) and automatically jump to the desired destination after recording the “hit.”

For example, try tying in the following web address into your browser (or click on it here): www.ShortyClick.com/adc <- notice the “/adc” at the end of this link. This is the short link that ShortyClick uses.

What happens when you go to that web address (www.ShortyClick.com/adc), is the ShortyClick website will receive the click and it will recognize the “adc” portion as a link code. It will then quickly record (count) that we got a “hit” for the “adc” code and will then look up the real web address to which this code internally links to. In this case, the link code is internally linked to the home page of the website, www.ADCBiz.com. Then it will quickly jump (re-direct) to that website and the user will suddenly be there. Go ahead and try it.

So what? Well, we can also set up short clicks (links) to jump to very long web addresses (URLs) which saves a ton of typing. And the power is that we track all uses of the link so you can find out how many “hits” you got using that short link. This is great for affiliate links where an Amazon.com link, for example, can be very long.

THE POWER of this tool can be used to measure various marketing techniques. For example, you can create three different ads that all have different ShortyClicks in them and then use our analytics to see which links had the best results. Let’s say that you have 3 link codes called “ad1fb” (a Facebook ad), “ad2qrcode” (a QR code in a printed ad), and “ad3eblast” (a link from an email ad). The actual links you provide to the user are www.ShortyClick.com/ad1fb www.ShortyClick.com/ad2qrcode and www.ShortyClick.com/ad3eblast
Then when you run these three different marketing campaigns, you might choose to have them all redirect to the same landing page on your website (let’s pretend it’s www.YourCompany.com/product-list/enduser/wizbangitem1234). Without a tool like our short link technique, you’d have no way of tracking which ad performed the best at bringing customers to your web page. But if you could see that the ad1fb resulted in 954 clicks, ad2qrcode resulted in 24 clicks, and ad3eblast had 1825 clicks, you could have a better understanding of your marketing results.

Our clients use this for running A/B ad comparisons, multi-platform ads, tracking coupons/discounts, clicks to affiliate links (which are often horrendously long), and just plain shortening long web addresses into something easy to type in for the end user. Our team has used these ShortyClicks in dozens of powerful ways.

If you are interested in using this tool, please contact us by sending an email to Info @ ADCBiz.com (remove spaces first) and using the Subject Line of “ShortyClick inquiry”